Blog
The pros and cons of using AI to write your content
AI is fast, accessible, and efficient — saving time and money. But is using AI really the most effective way to create meaningful copy for your business? Discover the pros and cons of using AI to create your content.
Need an innovative Learning Designer? Let’s chat …
Do you need a learning designer who creates engaging online and print experiences that drive real change? Not a problem! I develop targeted, compelling learning that sticks. Read on to find out how …
The Power of Words: How a Small Business Copywriter Can Transform Your Brand
Powerful words can captivate, inspire, and persuade | Read on to find out how a small business copywriter can transform your brand!
The Art of Persuasion: How a Website Copywriter Can Help You Convert Visitors into Customers
Want to know how to craft persuasive copy that will help you convert your website visitors into customers? Read on!
An article: What is the International Baccalaureate, and is it right for my child?
I recently wrote a piece for ABC Education about the International Baccalaureate (IB). To learn more about the IB and if it’s a good fit for your child, read on!
A big announcement!
I’m so thrilled my first young adult novel is being published with the excellent MidnightSun Publishing and will be in bookstores in April 2024
Submit your work to a literary agent: a step-by-step guide
Are you after a literary agent to connect you with the right publishers? Here’s a step-by-step guide to help you create a compelling agent submission.
Submit your work to publishers: a step-by-step guide
Here’s a quick step-by-step guide to help you make sure you’ve covered all bases before submitting your manuscript to a publisher.
Writing opportunities to keep you game fit
Try these writing competitions and opportunities, designed to get you off the couch and flexing your writing muscles without breaking a sweat.
For the love of a short story…
I LOVE short stories. As an author and copywriter they offer the chance to stretch my creative wings. Saying this, I thought I’d publish one of my short stories here. I wrote The Desert in 2016. I hope you enjoy it!
Feed your creativity this silly season!
Happy silly season! To help you stay in touch with your creativity this month, I’ve compiled a few writerly goodies just for you.
Cut out filter words (to make your copy sing)
Cutting out filter words helps you show rather than tell your reader what’s happening in a scene — immersing them in the story and the experience, rather than making them an observer of it.
Find a framework for YOUR story
Are the events in your story’s plot producing narrative tension and making the reader want to read on? | Try this narrative framework activity to test and improve your story’s mettle.
Getting your beginning right
The work of the beginning of an article or the opening chapters of a novel is to hook the reader in, anchor them in the story and convince them to continue reading.
Changing careers: a lifestyle choice
Changing careers from teacher to Melbourne copywriter and instructional designer was a lifestyle choice and a chance to stretch my wings.